First introduced in 1989, the Reebok Pump redefined performance footwear with a bold idea: a shoe you could inflate for the perfect fit. Instantly recognisable by its signature orange pump button, it became a cultural icon, worn by elite athletes and embraced by street culture. More than a technical innovation, the Pump embodied a spirit of playful experimentation, where interaction was part of the experience.
That same spirit now transcends disciplines, from the foot to the wrist. Each watch is paired with a limited edition of the new shoe, extending this iconic concept into a new dimension of interaction and design.